Happyness Is a Choice
At Zumapalooza 2012, we launched our Happyness Is a Choice program with a goal to donate $1 million in five years. At the time, we committed to allocating a portion of each of our sales to the nonprofits in our communities and those close to our hearts. Since then, we’ve donated more than $800,000 to nearly 200 nonprofits and individuals in our networks.
- To broaden the impact, we launched an additional annual fundraising campaign in 2013, raising over $63,000 for Second Harvest Food Bank.
- Then last year we raised another $51,000—this time for Operation Smile whom we learned about from Zumapalooza keynote speaker Shawn Achor. As a result, we were able to send two people on a medical mission to David, Panama to witness Operation Smile in action.
And while it feels great to be able to write a check, the latest evolution of Happyness Is a Choice is about personally connecting our stakeholders (employees, customers, vendors and extended network) with the organizations and the recipients of our giving through volunteering. Our emphasis is evolving from giving to serving.